For our readers out there who are anxious to find out more on the escalating battle between E-Bay’s front-runner PayPal and Google’s Checkout. the Economist recently-released an article that’s worth a read…the article offers some insight to the following questions:

• Is PayPal trying to diversify away from E-Bay?
• Is Google prepared to run Checkout at break-even, or even at a loss because it sees the service as a useful way to bring more advertisers to its all-important AdWords business?
• Does Google’s apparent willingness to subsidise make Checkout a potentially formidable foe?
• Will the fact that PayPal has (potentially illegally) added Google’s system to its list of prohibited payment methods make a difference to merchants and consumers?
  

Here’s where you can find the article:

“A Battle at the Checkout” from The Economist, May 3rd 2007

If you find this post useful then please consider subscribing to my full RSS feed. You can also subscribe by Email and have new posts sent directly to your inbox.