Fellow Twitter-ers -Twitter Headquarters last week announced the closing of their financing with Union Square Ventures, Charles River Ventures, and some angel investors including Marc Andreessen, Dick Costolo, Ron Conway, and Naval Ravikant. What does this mean for twitter-mania? Perhaps more momentum, definitely more engineers, and the chance for building a sustainable company. I’ve only been twittering for a few months now, and I am barely a novice twitter-er, but it definitely gets a little addictive. Twitter is one of those ideas I thought had a lot less merit initially. What am I doing right now? Really? That’s it? Won’t that get boring? Apparently not…I’ve found myself twittering at the oddest times - and it’s fun. Of course, you’ve got to build a network of friends - no one twitters solo. But that’s the draw, isn’t it?




That said, there are going to be some changes in the interface - folks have noted that there’s too much overlap and confusion between “friend” and “follow.” Fair enough. You had to know that Twitter was going to evolve, these two concepts have emerged in parallel and clouded things up. So, in the spirit of simplification, Twitter is no longer going to define people as your “friends.” The functionality of adding people remains, but the interaction is focused on the term “follow” instead — and I’m interested to see how it pans out for them…and for the community. They’ve also added a “notifications” toggle which allows you to turn on updates via SMS or IM on a person-by-person basis. Of course, investors aren’t the only people taking notice — The Wall Street Journal recently took note of Hollywood’s experimentation with Twitter. They cited some of our work with MTV, FOX, and CBS. Next week, the actor who plays Cappie on ABC Family’s new series, “Greek,” is going to be Twittering and encouraging viewers to do the same during Monday night’s episode.

I’m still not a full-on twitter-head, but I’m slowly being converted. With funding comes exciting new features, and fund-able ideas. Stay tuned…you may find twittering…tweriffic.

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